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Stat Surveys: January Towable Sales Drop 10%
Posted By RVBusiness On March 16, 2012 @ 4:19 pm In Breaking News,News In Focus,SSI's Retail Reports | No Comments
Year-over-year retail towable sales fell 10.1% in January, according to the latest report from Statistical Surveys Inc.
A sector-by-sector breakdown showed:
• Sales for the high-volume travel trailer sector declined 6.1% in January.
• Fifth-wheel registrations were down 13.4% for the month.
• Folding camping trailer sales dropped 25.3% in January.
• Park model sales plummeted 46.7% for the month.
Thor Industries Inc. was the towable sales leader for the month, posting a 37.7% market share, followed by Forest River Inc. at 19.8% and Jayco Inc. with a 10.3% share.
By segment for January, Thor was No. 1 in travel trailer sales with a 31.8% share, ahead of Forest River (20.7%) and Jayco (12.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 55.6% market share, while Forest River held a 16.2% share.
Forest River was the folding camping trailer sales leader in January with a 38.6% market share while Columbia Northwest and Jayco both had a 16.7% share. In the park model segment, Thor was No. 1, posting a 23.9% market share, with Allen Camper Co. at No. 2 (12.5%), followed by Forest River and Skyline Corp. (9.1%)
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).
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