An Airstream dealership is returning to Idaho, the first in more than a decade, said Ted Davis, co-owner of Airstream Adventures Northwest. The company, which sells the sleek, silver travel trailers, will open in next to Bish’s RV in Nampa, according to a report by the Idaho Statesman.
Davis said the dealership will start small with five employees ranging from manager to technician, and see how sales go. The leased property vacated by a manufactured home dealer is a good location, and there’ll be little cross-over competition because of the difference in the products sold by Airstream and Bish’s RV, Davis said.
In the past two years, Davis and his partners opened up dealerships in Portland. Ore., and Seattle, Wash., that only sell Airstreams.
“We saw it as an opportunity when the market bottomed out and a lot of dealers went out of business,” he said. “It felt good the last couple years as people laid people off and ran for cover, we generated 30 new jobs.”
The business model of selling only Airstreams has proved profitable for the company, as well, he said. Revenues topped $10 million in 2011, and the company operates in the black.
Davis, a native of Idaho Falls, said it’s good to be back in Idaho, at least for business, and he called the state’s approach with his company business-friendly. “Idaho, so far, has been the easiest to deal with,” he said.