Boat Sales Continue to Show Growth in March
Led by double-digit increases in aluminum fishing and pontoon boats, the recreational boating industry continued in March to build on a strong February start to the spring selling season.
Soundings Trade Only reported that sales in the industry’s main powerboat segments rose 7.6% for the month, to 8,345 boats, from March 2011, according to figures compiled by Aarn Rosen, national sales manager at Statistical Surveys Inc.
The main segments comprise the two aluminum categories, plus five groups of fiberglass boats that range from 11 to 99 feet. Sales across the industry rose 6.8% to 12,367 boats.
The gains weren’t nearly as eye-popping as they were in February, when sales rose 29% in the main segments and 28% industrywide, but Rosen said he considers the gains in March to be “more in line with a realistic growth rate.”
March sales represent 11.4% to 12.6% of the year’s retail activity. Smaller boats sold well during the month, “certainly a good sign going into the primary boating season,” Rosen said.
April through July are the industry’s highest-volume months.
To read the entire report in Soundings Trade Only click here.