Go RVing’s new “AWAY” campaign is helping generate awareness of RV travel among consumers during the busy selling and travel season as illustrated by the increased activity on GoRVing.com since the campaign’s launch in February.
According to a press release, from Jan. 1 through April 9, total web visits were up 13% from 284,292 in 2011 to 321,342 in 2012 while page views were up 24%, rising to nearly 2 million this year from 1.6 million in 2011. The number of unique visitors has also jumped from 241,761 in 2011 to 289,394 in 2012, a 20% rise.
Go RVing’s “AWAY” campaign drives consumers to the all-new GoRVing.com website, which is designed to be a comprehensive information source to guide prospective buyers through the purchase process and travel experience. The website features new interactive tools to help visitors explore RVs, choose the best type for them, compare typical family vacation costs, watch new videos featuring real RVers and sign up for more information from participating Go RVing dealers, manufacturers, show promoters and campgrounds. Consumers who opt in to be contacted are posted on the Go RVing leads database in the industry-only area of the site, ranked by likelihood to buy.
The Go RVing “AWAY” effort is the first all-new industry advertising campaign since 2005. Built upon the evocative concept of “AWAY,” the new ads return to the emotion-driven family focus of past campaigns, along with continued emphasis on the affordability and accessibility of RV ownership for multigenerational families.