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KZ to Mark 40th Year During Dealer Open House
Posted By RVBusiness On April 5, 2012 @ 10:00 am In Breaking News,News In Focus | No Comments
KZ RV LP will celebrate both its 40-year history and the future of the company during the upcoming dealer open house May 30-31 at its headquarters in Shipshewana, Ind., according to a press release.
“It’s an exciting time for several reasons. We’re proud of our past, and we’re eager to forge ahead,” said Andy Baer, KZ’s vice president of sales and marketing. “The recreational vehicle market has shown great resilience and the buying public are ready to get out and enjoy the RV lifestyle.”
KZ will show new products, conduct plant tours, give out dealer awards and hold social events for dealer attendees and KZ employees. Last year, 130 people from about 70 dealerships attended the open house.
“We like to give our dealer partners a sneak peek at what we’re working on, because they give us valuable feedback. They know what will sell and how we can make our products even more attractive to buyers,” Baer said. “That kind of input is critical to our ability to remain relevant, and it’s a big reason why we’re thriving after 40 years.”
Baer acknowledges that KZ’s spring open house is an unusual event considering the recent boom of manufacturers’ fall open houses in northern Indiana.
“Those events have their own purpose. In the fall, we receive many visitors spanning various levels of relationship with us, including casual observers who just want to see what we’re about, and we welcome that,” he stated. “Meanwhile, this invitation-only spring open house is for our established dealer partners so we can applaud their accomplishments, get their recommendations on product developments, rekindle our friendships with dealers – some of which span multiple generations – and just talk about the future. We want to give these special people our undivided attention for those couple of days.”
Baer said that KZ’s 40th anniversary will be a focal point all year in communications and outreach among all channels and associates. “KZ is proud of its heritage and we’re fully aware that it’s because of our dealers, employees and vendors that we’ve had so much success,” he explained. “We’re going to tell them ‘thank you’ every chance we get.”
For more information about the dealer open house, e-mail KZ RV at firstname.lastname@example.org.
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