NATM Dealer Program Addressing Compliance
The National Association of Trailer Manufacturers (NATM) recently announced its latest program, Dealers Committed to Compliance (DCTC). According to a press release, the new program that launched in March allows NATM to recognize trailer dealers and help further educate consumers on the importance of the NATM Compliance Verification Program.
NATM said that the DCTC program was developed “to close a communication gap between manufacturers and consumers.” By adding DCTC, NATM and its members are now able to communicate the importance of compliance verification directly to consumers via trailer dealers.
Dealers Committed to Compliance affiliates are dealers whose new trailer sales are only those trailers built by manufacturers that have been verified compliant through the NATM Compliance Verification Program. DCTC participants must apply to the program and once approved, will receive recognition on www.NATM.com, a complimentary subscription to Tracks magazine, promotional marketing material and other educational materials.
“I am excited to introduce the DCTC program to trailer dealers,” said Allison Malmstrom, NATM member services director. “This program will provide dealerships with the education and resources to share with consumers the importance of purchasing a trailer manufactured by a company that has verified compliance with our verification program.”