The Pennsylvania Campground Owners Association (PCOA) has launched a new “mobi” website, http://pacamping.mobi, allowing users to view the most essential content of the full PCOA website on their SmartPhones.
According to a press release, studies have shown that most SmartPhone users are much further along in their decision-making process, typically looking for a place to camp this weekend rather than two months from now. With those usage patterns in mind, the new PCOA mobile site provides basic search capabilities (by campground name, town name, or region) and presents special camping deals from participating campgrounds.
Search results include basic information, one photo, and links to the campground’s website, along with online reservations page, e-mail, telephone, and integration with the device’s native mapping application, which takes advantage of the navigational features offered by those apps. Members with enhanced listings will also have links to their Facebook page.
Users may also obtain more information about the six regions in Pennsylvania, order a printed directory, or even download the full directory. They also have access to essential information about PCOA and camping in Pennsylvania. Of course, the site provides direct access to the main website for those who would like to access the full range of content. Additional features may be added to the mobile site as users express their interests.
PCOA’s new mobile content was developed by Pelland Advertising, PCOA’s website development and hosting services partner since 2002.