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RV Trader Introduces Tablet-Optimized Website

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April 3, 2012 by   Leave a Comment

RV Trader, a division of Dominion Enterprises, has launched a tablet-optimized website, according to a press release.

With no application needed, users can experience full-screen photo viewing, searching and refining, as well as pinch-to-zoom options – all within the browser. Although optimized for the iPad, this site can be viewed on other tablets as well. RV shoppers can easily find local RVs for sale through the site, as well as RV dealerships, prices and unit details.

RV Trader also reported that the company is in the midst of record mobile growth. From December 2011 to January 2012, mobile pageviews increased 75% on RV Trader.com, and mobile visits increased 77%, pushing mobile to over 1 million pageviews. Approximately 10% of traffic to the RV Trader website is mobile, and of that 10%, 62% of traffic is coming from a tablet device, specifically the iPad.

According to Tim Custer, general manager of RV Trader, “We know this number will only continue to grow as more and more people access the Internet from mobile and tablet devices than ever before. It is critical we continue to learn how customers are accessing classified information on the Internet and offer them solutions to improve their experiences on our sites. The future of browsing is on the tablet, especially for RVers on the go.”

RV Trader.com also offers shoppers a mobile site option, m.rvtrader.com, and an iPhone app which can be downloaded from the lifestyle section of the iTunes Store. To start browsing on a tablet or iPad, visit t.rvtrader.com.

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