SSI: February Canadian Towable Sales Rise 17%
Year-over-year Canadian retail sales of towable RVs rose 16.9% in February and 3.1% year-to-date, according to the latest report from Statistical Surveys Inc. (SSI). The Grand Rapids. Mich.-based firm noted that the provinces of British Columbia and Ontario are incomplete for the month and data for Quebec is not currently available for towable units.
A sector-by-sector breakdown indicates:
• Sales in the travel trailer sector surged 21.3% in February and showed an 8.9% gain for the two months.
• Fifth-wheel sales increased 8.7% for the month but fell 10.2% year-to-date.
• Folding camping trailer registrations slipped 1.6% in February and 3.6% for the two months.
• Recreational park trailers were up 12.5% in February, but fell 11.8% year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through February with a 36.9% market share, followed by Forest River Inc. at 15.7% and Jayco Inc. at No. 3, holding a 15.3% share.
Thor also was also the leader in travel trailer sales for the two months with a 36.8% market share while Jayco was No. 2 with a 16.8% share, followed by Forest River, which captured a 15.1% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through February, capturing a 44.9% market share, with Forest River at No. 2 posting a 15.6% share. Thor was also No. 1 in park model sales with a 33.3% share followed by Skyline Corp. at 26.7% and Woodland Park at 20%.
Jayco led folding camping trailer sales for the two months with a 29.6% market share while Forest River posted a 27.2% share and Forest River’s Coachmen division held a 13.6% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).