Airstream Rolls Out Sterling Trailer to Dealers
Airstream Inc. announced the introduction of the stylish Airstream International Sterling Edition travel trailer during the Jackson Center, Ohio, company’s annual meeting attended by 34 dealers May 20-21 at the Gaylord Opryland Hotel and Convention Center in Nashville, Tenn.
The 2013 Sterling, designed by noted architect Christopher C. Deam, was first shown as a prototype at last year’s Louisville Show and is set to go into production in late June. It will be available in 25- and 27-foot lengths with striking “fabric-look” yellow and violet vinyl floors.
The modernistic Sterling has anodized-aluminum interior sidewalls accented by aluminum cabinets, LED lighting and white ultraleather furniture. It’s the third Deam interior commissioned by Airstream in the past decade.
In addition, Airstream for 2013 ”tweaked” its travel trailer and Class B motorhome lineups, Airstream President Bob Wheeler told RVBUSINESS.com. The builder also outlined a variety of matters addressed by the 12-member Airstream Dealer Council during a May 21 awards dinner.
”We talked about our focusing on increasing our support of the dealer and dealer operations,” Wheeler said. ”We are going to increase lead generation and provide point-of-purchase display options to allow the dealer to create an Airstream boutique in their dealerships.”
To that end, Wheeler reported that Airstream is in the midst of establishing a Customer Relations Management (CRM) system to provide and track higher quality leads for Airstream dealers.
”We generate a tremendous number of leads through airstream.com,” Wheeler said. ”We are trying to make those leads the highest quality possible.”
Check out the next issue of RVBusiness magazine for expanded coverage.