KOA’s Rogers: Texas Campgrounds are Strong
The Texas Association of Campground Owners (TACO) launched its annual Spring Convention and Tradeshow Sunday with a keynote address by Kampgrounds of America Inc. (KOA) President and CEO Jim Rogers, who provided park owners with statistics indicating that Texas is experiencing the strongest campground business in the country.
“Texas is doing better than everybody else,” Rogers said, citing KOA statistics, which showed Texas parks experiencing a 4.7% increase in camper nights and a 1.3% increase in revenue in 2011, compared to the previous year.
According to a news release, the only other area in the country to experience overall increases in business in the KOA system last year was New England, which saw a 2.7% increase in camper nights and a 4.8% increase in revenue, Rogers said, noting that KOAs in the rest of the country experienced modest declines.
With roughly 475 parks across the United States and Canada, KOA statistics provide a powerful indicator of business trends in the campground business and are closely followed by park operators across the country.
But while Texas was clearly in the lead in terms of the overall strength of its campground business last year, Rogers said parks across the Lone Star State also mimic trends that are being observed elsewhere in the country. For example, he said, 59% of the business Texas parks receive is generated by Texas residents as opposed to people coming from other states.
That’s a trend that’s happening across the country, Rogers said. “Our traveler is changing,” Rogers said, noting that people are camping closer to home in response to rising fuel costs and increasing time constraints from work schedules and children’s sports activities.
Texas parks are also seeing rising demand for park models and other rental accommodations, Rogers said, adding that KOAs will continue to add more rental units to the KOA system because they are a great way to introduce people to camping who haven’t camped before. He added that deluxe cabins or park models in the KOA system typically pay for themselves in 3.5 years.
Rogers also told Texas park operators that the future is bright for the campground business, not only in Texas but across the country, citing a recent joint study by KOA, The Coleman Company and The Outdoor Foundation, which estimated that only 15% of Americans camp.
That statistic alone means there is tremendous opportunities for growth in the campground business, Rogers said, adding that the opportunities are even greater when one considers America’s changing demographics and the very small numbers of African Americans, Asian Americans and Hispanics who currently camp.
TACO’s Spring Convention and Tradeshow is being held from May 5-8 at the Guadalupe River RV Resort in Kerrville, Texas.