Media Focus on RVing, Industry Rebound
RVs have had a strong presence in the media this spring as the Recreation Vehicle Industry Association (RVIA) continues its aggressive media relations outreach. Media reports reflect messages promoted by RVIA about the benefits of RVing and the RV industry’s recovery.
RVIA President Richard Coon appeared in a live interview on Fox Business on May 25 to discuss the resurgence of RV sales. Coon attributed the industry’s recovery to consumers responding to innovative new products being offered by RV manufacturers, according to a news release.
The previous day, May 24, two Massachusetts television stations aired live reports on the RV travel market ahead of the Memorial Day weekend. The Fox Morning Show on Fox 25 Boston toured a Coachmen Class C motorhome and interviewed Brian Sullivan with Campers Inn Raynham about the benefits of RV travel. The “Dan and Kim in the Morning” show on WGGB Springfield interviewed Marc LeBrecque of Diamond RV in-studio about why now is a great time to RV and how to get started.
On Sunday, May 20, The New York Times published a story chronicling a reporter’s week-long West Coast trek in a rental RV. The article described the freedom and flexibility that comes from traveling with your own kitchen and bathroom facilities.
An April 11 broadcast of the PBS Newshour also examined the RV industry’s comeback despite the nation’s economic uncertainty. PBS reported on Elkhart’s drop in unemployment due to RV industry hiring.