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Rand McNally Rolls Out RV-Specific Microsite
Posted By RVBusiness On May 24, 2012 @ 2:51 pm In Breaking News | No Comments
Rand McNally has expanded its award-winning travel community “Best of the Road” with a new microsite dedicated to RVers, according to a news release.
The “Best of RVing” site, at bestoftheroad.com/rv, kicks off with a prize-a-day giveaway featuring items such as Rand McNally RV GPS devices, e-reader tablets and campground memberships. In collaboration with the Good Sam family of RV clubs, the site also features an “RV Stories” contest in which RVers can win up to $5,000.
“Following the success of the ‘Best of the Road’ online community of road travelers, it was logical to build a special section just for RVers,” said Dave Muscatel, CEO of Rand McNally. “Rand McNally has a long-standing relationship with RVers, who use our TripMaker RVND RV GPS as well as the Rand McNally Road Atlas, to explore the country. The ‘Best of RVing’ site extends that experience, providing an outlet for RVers to connect, share their stories, learn about the lifestyle, and get practical tips from experts and partners.”
Launched a year ago, bestoftheroad.com is a community of road travelers who review the best stops on America’s highways and byways – including small towns and the points of interest between them. Every year votes are collected for the best small towns, which are then visited by amateur travelers in a Best of the Road Rally. With more than 77,000 “likes” on Facebook, bestoftheroad.com has become the must-visit destination for travelers planning their road trips.
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