SSI: March Canadian Towable Sales up 22.3%
Year-over-year Canadian retail sales of towable RVs rose 22.3% in March and 13.9% for the first quarter, according to the latest report from Statistical Surveys Inc. (SSI). The Grand Rapids. Mich.-based firm noted that the provinces of British Columbia and Ontario are incomplete for the month and data for Quebec is not currently available for towable units.
A sector-by-sector breakdown indicates:
• Sales in the travel trailer sector surged 24.4% in March and showed a 17.9% gain for the three months.
• Fifth-wheel sales increased 23.8% for the month and 7% year-to-date.
• Folding camping trailer registrations dropped 12.2% in March and 9.1% for the first quarter.
• Recreational park trailers were up 220% in March on relatively low volume and 40% year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through March with a 33.7% market share, followed by Forest River Inc. at 17.2% and Jayco Inc. at No. 3, holding a 16.8% share.
Thor also was also the leader in travel trailer sales for the three months with a 32.9% market share while Jayco was No. 2 with an 18.2% share, followed by Forest River, which captured a 16.7% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through March, capturing a 43.5% market share, with Forest River at No. 2 posting a 17.6% share. Thor was also No. 1 in park model sales with a 38.7% share followed by General Coach (19.4%) and Skyline Corp. (16.1%.
Jayco led folding camping trailer sales for the three months with a 33.6% market share while Forest River posted a 23.7% share and Forest River’s Coachmen RV division held a 19.9% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).