SSI: Towable Sales Notch 12.3% Gain in March
Year-over-year retail towable sales rose 12.3% in March – pushed by healthy gains in the travel trailer sector – while registrations for the first quarter gained 8.9%.
According to the latest report from Statistical Surveys Inc., March results showed:
• Sales for the high-volume travel trailer sector posted a 17.4% gain in March and were up 14.2% year-to-date.
• Fifth-wheel registrations increased 7.2% for the month and 3.4% for the quarter.
• Folding camping trailer sales declined 14.9% in March and 17.7% year-to-date.
• Park model sales fell 25.9% for the month and 24.7% through March.
Thor Industries Inc. was the towable sales leader year-to-date with a 37.1% market share, followed by Forest River Inc. at 20.6% and Jayco Inc. with an 11.2% share.
By segment for the first three months, Thor was No. 1 in travel trailer sales with a 32.4% share, ahead of Forest River (21%) and Jayco (13.1%). Thor held a commanding lead in fifth-wheel sales, capturing a 54.9% market share, while Forest River posted a 16.6% share and Jayco had a 5.8% share.
Forest River was the folding camping trailer sales leader for the three months with a 44.3% market share while Jayco (16.4%) held the No. 2 position followed by Forest River’s Coachmen RV division (12.4%). In the park model segment, Thor was No. 1, posting a 23.2% market share, with Skyline Corp. at No. 2, holding a 10.2% share, and Kropf Manufacturing Co. Inc. third at 7.9%.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).