TACO Gathering Affirms Growing Membership
The Texas Association of Campground Owners (TACO) began its three-day Spring Convention and Tradeshow Sunday (May 6) with good news for the association’s members: TACO is growing, having added 24 more parks as members so far this year, and the association is continuing to strengthen its government affairs and marketing programs.
According to a press release, the convention kicked off Sunday afternoon at Guadalupe River RV Resort in Kerrville, Texas, with 130 registered attendees representing about 60 private parks.
In his opening remarks to park operators, TACO Executive Director and CEO Brian Schaeffer said the association’s growth will further strengthen TACO’s ability to protect park operator interests in the halls of government because there is “strength in numbers,” particularly when TACO represents parks from multiple jurisdictions across Texas. He added that TACO faces continuing political battles to protect park operators from unfair tax practices involving everything from utilities to fire protection.
“We want to be treated like any other business,” Schaeffer said, adding that Ron Hinkle, TACO’s legislative advocate, is fighting to protect park operator interests in “the corridors of power.”
TACO, however, has considerable political clout in Texas, as evidenced by Sunday’s visit by Texas State Rep. Harvey Hildebrand, who briefed association members on the legislature’s recent efforts to balance the state budget. Hildebrand, who serves as chairman of the Texas Ways and Means Committee, said the Texas economy is improving and that revenue collections are up, with the latest projections indicating a $3 to $4 billion surplus in the state treasury.
Hildebrand also said that tourism remains an important funding priority for Texas, and noted that every dollar spent promoting tourism in Texas brings $7 in return.
On the marketing front, Schaeffer said TACO has recently completed significant improvements to the design and search capabilities of the association’s two consumer websites, TexasCampgrounds.com and TexasCabinRentals.net, both of which are increasingly used by consumers as vacation planning tools.
TACO has also developed mobile versions of both websites to accommodate the growing numbers of campers who access both websites from their cellular phones. As many as half of the visitors to both websites are using mobile phones, Schaeffer said, citing statistics from Austin-based TengoInternet.
TACO was scheduled to hold its general membership meeting this morning, which was to be followed by the association’s spring tradeshow with 35 vendors at the Inn of the Hills, a neighboring hotel and convention center in Kerrville.
William Henderson of Peak Energy Technology was also scheduled to provide a seminar titled “Recycling Energy and Saving Money.”