Travel Channel will join with the National Park Foundation (NPF) in a summer-long campaign to promote America’s 397 national parks.
According to a press release, the primary goal of this alliance is to “motivate support of national parks by inspiring Travel Channel viewers to visit these history-rich destinations as well encourage volunteerism and monetary donations to NPF.”
Travel Channel will support the NPF partnership via a myriad of on- and off-air initiatives positioned under the Network’s “Destination Summer” campaign. Beginning Memorial Day and continuing through September, the Network will feature 30 hours of programming that puts the spotlight on America’s national parks.
In addition, on June 9 Travel Channel will celebrate “Get Outdoors Day” with an on-air and online marketing campaign showcasing the national parks through exclusive videos, slideshows and feature articles. The Network will also post exclusive, national park-related content on its Facebook, Foursquare, Pinterest and other social media platforms. NPF will cross-promote these efforts on its website and social media platforms.
“Through this summer partnership, the National Park Foundation and Travel Channel, will provide the network’s passionate viewers with the best tools and information to plan the perfect national park adventures,” said Neil Mulholland, president and CEO of the National Park Foundation. “Together, we will also highlight the most effective ways we all can support and preserve these incredible places to ensure they remain one of the most engaging travel destinations for generations to come.”