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Best Parks Launches In-House Rating System
Posted By RV Business On June 11, 2012 @ 8:21 am In Breaking News | No Comments
Best Parks in America (BPA) has announced the introduction of a new rating system that will be used to evaluate RV parks and campgrounds that wish to join the national Best Parks network of highly-rated, premium RV parks and campgrounds. According to a press release, the Best Parks board endorsed the new system at a meeting on June 6 and agreed to implement the measuring system immediately.
“As Best Parks continues to build a new market segment and create a niche audience that seeks higher end, premium parks to enjoy, every effort must be made to assure consumers that parks affiliated with BPA stand out and truly are the best. Continued reliance on the Trailer Life and now Good Sam ratings is no longer appropriate and doesn’t provide a valid measuring tool on which to judge parks for inclusion in Best Parks,” said BPA board member Mike Gurevich, owner of Cherry Hill Park, College Park, Md.
“It’s imperative that Best Parks continue to raise the bar as it creates a new industry segment. Every park in the network reflects on every other park and the goal is to come as close as possible to universal agreement among consumers that each park in the network has earned and deserves the recognition and brand as one of the Best Parks in America. This new rating system is an important development in this direction,” said board member Randy Packard, owner of Pine Acres Family Camping Resort in Oakham, Mass.
The new system scores 110 elements on a scale of 1 to 4. Initially, parks that attain a score of 225 or higher can be considered for Best Parks affiliation. The system takes into account the diversity that exists among parks in different geographic areas, among those serving various demographic groups, and the value of the overall consumer experience at the park.
“Just as KOA, Leisure Systems and other companies have their way of evaluating the properties in their group, Best Parks will now have in place a way to assure that each park in the system will meet the high standards expected by its target consumers and is of the highest quality in terms of guest experience, facilities, amenities, hospitality and service,” said BPA President David Gorin.
Established in 2003, Best Parks in America currently consists of 66 affiliated facilities nationwide.
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