Go RVing’s new “AWAY” campaign is off to a strong start with leads up 70% over last year, and the effort’s new mobile site is proving to be an effective tool in providing interested consumers with RVing information from their mobile device.
According to a press release, the mobile site launched earlier this year with the introduction of the redesigned GoRVing.com. More than 93,000 web visitors have come through the mobile site and nearly another 10,000 have used their smartphones to scan the QR codes in the “AWAY” print ads to reach the mobile site.
“Having an attractive, appealing mobile site is crucial for success in the digital marketplace,” said RVIA Vice President of Public Relations and Advertising James Ashurst. “Research shows there are more than 107 million smartphone users in the U.S. today and an anticipated 50% of all web searches will be done on a mobile device by 2014.”
Go RVing is also introducing a new promotion to capitalize on the other big draw of smartphones – game playing. Digital games continue to increase in popularity and with 39% of mothers admitting they hand over their smartphones to their children for entertainment while on car trips, Go RVing teamed with the Game Show Network’s GSN.com to produce digital versions of some favorite road trip games, including “United States of Bingo,” “Funny Fill-Ins,” Destination Alphabet,” and “Drive and Spy.” The new GetAWAY Games are available as Android and IPhone apps or can be played along with other custom-created games on the branded Go RVing game hub on GSN.com.