KOA Reports Growth for Father’s Day Weekend
Kampgrounds of America Inc. (KOA) parks throughout North America saw a significant increase in camper check-ins during the Father’s Day holiday weekend June 15-17.
KOA reported in a press release that camper registrations increased more than 5% over registrations in 2011.
The increase was driven, in part, by KOA’s first-ever “Kids Camp Free Father’s Day Weekend” promotion at several hundred participating KOAs. Final camping results for the weekend showed a more than 5% increase in the number of children camping with their parents on KOA parks.
“Father’s Day Weekend was a continuation of the strong camping numbers we’ve seen consistently throughout 2012,” said KOA President Pat Hittmeier. “Our positive results during KOA Come Kamp & Care With Us Weekend in May, along with Memorial Day weekend and now Father’s Day weekend show that interest in camping is still strong and that 2012 is shaping up to be a very good year.”
Preliminary reservation numbers for the Fourth of July weekend are also strong, even though the Fourth of July falls on a Wednesday this year. Advanced reservations for the Fourth of July are on par with 2007, the last year that the holiday fell on a Wednesday.