RVDA, Rand McNally Up Access to Dealer Info
Rand McNally and the Recreation Vehicle Dealers Association (RVDA) are working together to “provide RVers easy access to RV dealers and service providers across a variety of platforms,” according to a press release.
The information, available this summer, will be included in new mobile phone apps and website maps and directions, as well as on board Rand McNally’s TripMaker RVND GPS units.
“RVers have unique service needs while on the road and providing RV dealer information across North America in a variety of formats will certainly assist them whether it’s an emergency or a routine visit,” said Dave Muscatel, CEO of Rand McNally. “RVers will be assured of top-tier service provided by RVDA member organizations.”
As part of their agreement, Rand McNally will develop a dealer-locator application for iOS and Android mobile phones. The app will enable RVers to quickly access a listing of nearby RVDA member dealers across the U.S. and Canada. Each listing will include critical information such as hours of operation, contact information and services provided, as well as up-to-the-minute deals and specials available. Marketed by RVDA to their membership, this app will be available mid-summer, 2012.
RVDA dealer information also will be provided in Rand McNally’s TripMaker RVND line of GPS devices. The product provides RV-specific navigation as well as services that RVers need while on the road such as campgrounds, pet-friendly locations, rest stops and service centers. The RVDA information will be available on GPS units shipping later this summer and as a download for current owners of the product.
In addition, RVDA dealer information will be integrated into Rand McNally’s Best of the Road website, “Best of RVing” microsite, and into maps and directions on randmcnally.com. Best of RVing (bestoftheroad.com/rv), launched in May, provides content designed to engage and inspire RVers, offering a variety of information for the experienced and novice RVer.
“We are excited to be working with Rand McNally, a trusted source of maps, directions, and navigation content to provide applications and information that is critical to the on-the-road experience,” said RVDA Chairman Andy Heck of Alpin Haus, in Amsterdam, N.Y. “The applications will enable RV enthusiasts to quickly access the information they need in a variety of formats – through phone, online, and navigation products.”
RVDA member dealers will be able to easily update their entries via an online portal specifically designed for the program. Updates will be regularly provided to all products and applications.