Editor’s Note: The following article on the Dealer Satisfaction Index (DSI) Survey appears in the current issue of RV Executive Today, a publication of the Recreation Vehicle Dealers Association (RVDA).
Many manufacturers tell RVDA they use DSI results to adjust policies and procedures that affect dealers, so it’s extremely important for all dealers to fill out the survey. The DSI is not a scientific study, but it measures dealers’ attitudes about their manufacturers’ performance in eight key areas identified by RVDA’s Industry Relations Committee. Those areas include:
- Sales support
- Sales territory
- Vehicle design
- Vehicle reliability/quality
- Competitive price/value
- Parts support
- Dealership warranty support
- Overall dealer communications
RVDA will release the DSI results to Brand Committee chairmen in time for Partners in Progress meetings at the 2012 RV Dealers International Convention/Expo, Oct. 1-5 at the Rio All-Suite Hotel & Casino in Las Vegas.
Make sure to fill out the survey, preferably online so RVDA can process results faster. Or you can print the form and fax or mail it to RVDA. Be sure to rate all brands and manufacturers whose new products you carry. RVDA dealer members can click here to access the survey (member login required).
For more information, send an email to firstname.lastname@example.org or call the dealer service hot line.