SSI: April Motorhome Sales Down, C’s Fall 23%
Year-over-year motorhome registrations dropped 14.9% in April while sales were up 1.7% for the first four months, according to the latest report from Statistical Surveys Inc.
Thor Industries Inc. ranked as the motorhome sales leader year-to-date with a 20.5% market share, just edging out Winnebago Industries Inc., which notched a 20.3% share. Forest River Inc. subsidiary Coachmen RV and Fleetwood RV Inc. shared the No. 3 position with an 11.6% share while Tiffin Motorhomes Inc. held an 11.5% share.
In the Class A category, registrations in April declined 5.3% compared with 2011 as year-to-date sales rose 1.2%. Winnebago and Tiffin shared the No. 1 spot for the four months, posting a 21.2% market share, while Thor was No. 3 with a 16.8% share.
Class C sales fell 23.1% in April, but were up 2.4% for the four months. Thor led the category through April with a 25% market share, followed by Winnebago (19.3%) and Coachmen (18.5%).
Rental registrations, which were primarily Class C sales, fell 50% in April.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).