SSI: Canadian Towable Sales Grow 4% for April
Year-over-year Canadian retail sales of towable RVs were up 4% in April and 8.5% for the first four months, according to the latest report from Statistical Surveys Inc. (SSI). The Grand Rapids. Mich.-based firm noted that the provinces of British Columbia and Ontario are incomplete for the month and data for Quebec is not currently available for towable units.
A sector-by-sector breakdown shows:
• Sales in the travel trailer sector rose 6.6% in April and posted an 11.7% gain for the four months.
• Fifth-wheel sales edged up 2.5% for the month and 4.8% year-to-date.
• Folding camping trailer registrations dropped 18.3% in April and 14.5% for the four months.
• Recreational park trailers declined 19.4% in April but were up 5.7% year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through April with a 34.1% market share, followed by Jayco Inc. at 17.4% and Forest River Inc. at No. 3, holding a 17% share.
Thor also was also the leader in travel trailer sales for the four months with a 33.1% market share while Jayco was No. 2 with an 19% share, followed by Forest River, which captured a 16.2% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through April, capturing a 44.9% market share, with Forest River at No. 2 posting a 17.5% share followed by Jayco (9.7%). Thor was also No. 1 in park model sales with a 41.1% share followed by General Coach (19.6%) and Forest River (12.5%).
Jayco led folding camping trailer sales for the four months with a 29.6% market share while Forest River posted a 28.2% share and Forest River’s Coachmen RV division held a 20.5% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).