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FMCA Retains TPR to Develop Public Relations
Posted By RV Business On July 25, 2012 @ 11:50 am In Breaking News | No Comments
Family Motor Coach Association (FMCA) announced today (July 24) that it has hired TPR to plan and execute a coordinated public relations program.
According to a press release, hiring a public relations agency is a first for FMCA, the world’s largest motorhome owners association. The move comes after FMCA’s executive board and staff examined all aspects of FMCA to chart the future direction and goals of the organization. Implementing an aggressive PR plan was the cornerstone for maintaining FMCA’s legacy as a leader in the RV ownership experience and ensuring continued growth.
Formed in 1963 by a group of motorhome owners at a time when the lifestyle was beginning to gain popularity, FMCA today has members throughout North America and around the globe. For nearly 50 years now, the association has been helping motorhome owners to enjoy the freedom, flexibility, comfort and control afforded by RV travel.
“We are excited to have TPR implement our PR program,” says Jerry Yeatts, FMCA executive director. “TPR’s proven track record in developing successful PR campaigns that resonate with the media and public is a major reason why our board selected the firm.”
“It is an honor to be chosen by FMCA’s board to help plan and carry out the association’s communications strategy,” says Jon Tancredi, TPR president. “We are looking forward to jumping in and accomplishing FMCA’s marketing goals.”
FMCA is an international organization for families who own and enjoy the recreational use of motorhomes. With approximately 85,000 active member families, FMCA is the world’s largest motorhome owners group. TPR is a public relations agency dedicated to communicating its clients’ messages via traditional and social media outlets. TPR’s president, Jon Tancredi, is a 25-year public relations professional and has specialized in the RVing and outdoor lifestyle sectors for two decades.
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