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RVBusiness Publisher G & G Media Buys WCM
Posted By RVBusiness On July 9, 2012 @ 8:12 am In Breaking News,News In Focus | No Comments
G & G Media Group LLC has purchased Woodall’s Campground Management (WCM), a trade journal billed as the monthly “voice of the North American campground business,” from Lincolnshire, Ill.-based Good Sam Enterprises LLC.
G & G, a 15-month-old firm located in the RV-building hub of Elkhart, Ind., currently publishes RVBusiness (RVB) magazine and RVBUSINESS.com, the recreational vehicle industry’s anchor website. G & G is co-owned by Publisher Sherman Goldenberg and Vice President of National Ad Sales Beverly Gardner.
Gardner also operates Beverly Gardner & Associates, an independent publisher’s rep firm that has represented WCM in advertising sales for more than 34 years.
“We can’t imagine anything we’d rather do than continue our affiliation with the RV park and campground sector through the operation of Woodall’s Campground Management,” said Gardner. “Our firm has built relationships in this business over the years that are, quite frankly, irreplaceable, and we look forward to extending that role as owners of WCM.”
The sale was finalized July 1, and G & G’s first issue is September.
“Given the synergies of these two business sectors, it made a lot of sense for us to pursue this acquisition,” added Goldenberg, who previously served as publisher for both RVB and WCM as a vice president for Affinity Group Inc., predecessor to Good Sam. “We can foresee both publications — and websites — benefiting from the melding of these two titles.”
Plans are in the works for upgrades to WCM’s print and Internet formats, according to G & G, which also plans to retain the services of veteran journalist Steve Bibler as the monthly’s editor.
Woodall Publications Corp., dating back to 1935, added Campground Management to its growing list of publications serving the RV park and campground business in 1976. In 1995, suburban Chicago-based Woodall was sold to Southern California’s Affinity Group Inc., now Good Sam, an affiliate of Camping World Inc. and publisher of Trailer Life, MotorHome, Highways and Coast magazines as well as the Good Sam RV Travel Guide & Campground Directory.
G & G Media is co-located with Beverly Gardner & Associates at 2901 E. Bristol St., Elkhart, IN 46514. Phone: (574) 266-7980. Website: Woodallscm.com.
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