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RVIA Getting Message to Local, National Media

Posted By RVBusiness On July 25, 2012 @ 2:16 pm In Breaking News | No Comments

RVIA’s public relations team is working with media nationwide to generate news stories delivering the message that RVing is a fun and affordable way for families to have a great outdoors experience.

According to a press release, RV-related reports have appeared in national and local media, and RVIA has been laying the groundwork for future stories that will appear in high-profile outlets in the months ahead.

Some of the highlights from the summer months:

National Public Radio aired a story about a reporter’s eight-day trek through Oregon and California in a rented RV.

ABC World News Tonight broadcast a story about how RVing is becoming more popular with American families. RVIA worked extensively with producers on the story.

• The Associated Press published a story on RVers adapting to fluctuating gas prices. The report includes information from RVIA’s vacation cost comparison study, as well as a mention of new fuel-efficient motorhomes now on the market.

Financial Times reported on the RV industry’s continued growth in shipments despite a sluggish economy and jittery consumer confidence.

• An MSNBC.com story from a Today Show contributor told how Americans love RVs for the “much-needed, uninterrupted family time.”

In addition to these articles in national outlets, RV stories have appeared in dozens of local media markets. For a more comprehensive look at RV media coverage, please visit RVIA’s online newsroom at www.RVIA.org.

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