Go RVing Coalition and the Recreation Vehicle Industry Association (RVIA) were in Philadelphia from June 29 through July 1 to promote RV travel and camping to family bloggers with a mock campsite at the Digital Family Summit.
The Digital Family Summit is a conference for family bloggers that offered workshops and activities to help bloggers enhance their skills and network. As one of the event sponsors, Go RVing set up an outdoor camping display featuring a Winnebago Via motorhome and a Jayco travel trailer, provided by Fretz RV in Souderton, Pa.
Event attendees toured the RVs, multiple times in some cases, and learned about the freedom, fun, flexibility and affordability offered to families by RV travel.
The event was an excellent venue for RVIA’s public relations team to demonstrate the benefits of RV travel to family bloggers, who have considerable credibility with their readers. In addition, RVIA began discussions with influential “mom bloggers” with large followings about possible stories and promotions in the future.
Prior to the kickoff of the Digital Family Summit, the Winnebago Via was featured in a live RVing segment on Philadelphia’s FOX affiliate, which also included an interview with RVIA’s Kevin Broom about the popularity of RV travel.