SSI: Towable Sales Rise 8.8% in May, 7.8% YTD
Year-over-year retail towable sales gained 8.8% in May while registrations for the first five months increased 7.8%. According to the latest report from Statistical Surveys Inc., results showed:
• Sales for the high-volume travel trailer sector rose 12.9% in May while year-to-date registrations were up 11.9%.
• Fifth-wheel registrations grew 4.2% for the month and 3.7% through May.
• Folding camping trailer sales declined 9.7% in May and 13.7% year-to-date.
• Park model sales fell 26.8% for the month and 22.7% through May.
Thor Industries Inc. was the towable sales leader year-to-date with a 36.3% market share, followed by Forest River Inc. at 21.6%% and Jayco Inc. with a 12% share.
By segment for the first five months, Thor was No. 1 in travel trailer sales with a 32.6% share, ahead of Forest River (21.8%) and Jayco (13.8%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.6% market share, while Forest River posted a 17.7% share and Jayco had a 6.1% share.
Forest River was the folding camping trailer sales leader for the five months with a 43.5% market share while Jayco (18.9%) held the No. 2 position followed by Forest River’s Coachmen RV division (11%). In the park model segment, Thor was No. 1, posting a 28.1% market share, with Skyline Corp. at No. 2, holding a 10.3% share, and Kropf Manufacturing Co. Inc. third at 9.5%.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).