ARVC Adding Enhancements to Member Sites
Members of the National Association of RV Parks and Campgrounds (ARVC) now have the ability to make real-time changes to their park’s profiles on GoCampingAmerica.com.
“Each park now has its own page and its own URL destination on GoCampingAmerica.com, which they can populate with photos, links to YouTube videos and other social media applications,” Jennifer Schwartz, ARVC’s senior director of marketing, stated in a news release.
The new interface, which can be accessed through the park operator login on GoCampingAmerica.com, also gives ARVC members the ability to quickly and easily enter new search criteria for amenities, recreation, site preferences and services on a 24/7 basis. ARVC members can also highlight their park’s lifestyle options and affiliations.
“We need every ARVC member to check their park’s profile not only to make sure that it’s accurate and up to date, but to ensure that they’re taking advantage of the growing marketing power of the GoCampingAmerica website,” Schwartz said. “The whole point of this effort is to make it easier for consumers to find your parks and the specific amenities and services they’re looking for,” she said.
ARVC said that GoCampingAmerica is generating more than 90,000 unique visits per month and the numbers are increasing as a result of new ARVC advertising and media outreach efforts to promote the GoCampingAmerica site.
“This is why it’s critical that ARVC members update their park’s profile pages,” Schwartz said. “Is your GPS location correct? Are your amenities listed correctly? What kind of recreational activities do you provide? How long has it been since you’ve updated your photos? These are the kinds of the things park operators need to check to make their best pitch to consumers and get the most out of GoCampingAmerica.com.”