Boat Retail Sales See Improvement During July
Recreational boat sales regained some momentum in July, settling into a healthy pace of growth and providing more clues about the location and durability of the industry’s recovery.
Soundings Trade Only reported that aluminum pontoon and fishing boats continued to be reliable gainers, but the best-performing category in the industry’s main powerboat segments was the high-volume 11- to 40-foot outboard fiberglass category.
Sales in that segment rose 20.5% in July to 2,783 boats from the same month a year earlier, according to figures compiled by Aarn Rosen, national sales manager at Statistical Surveys Inc.
“It shows the renewed strength of the Southern and Middle Atlantic markets,” Rosen said of the outboard category’s strong showing. “They’ve had a good year. Combined with the strength of the ski [boat] market, it shows the Southern states are joining the Northern states in a revival of boating health.”
July’s report “certainly mimics the nice trends of last month,” Rosen said. “The same categories are growing.”
The data for July were based on information from 26 early reporting states that comprise about 57% of the U.S. boat market. July sales represent 13% to 14.8% of the total annual market.