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Cequent Acquires Brazilian Hitch Manufacturer

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August 8, 2012 by   Leave a Comment

Cequent Performance Products, a TriMas Corp. business, has acquired Brazilian-based Engetran Engenharia Ltd., according to a press release. Headquartered outside of São Paulo, Engetran is a leading manufacturer of towing products including trailer hitches, skid plates and related accessories.

“We are excited to expand into Brazil and see tremendous opportunity to grow our entire product line of towing, trailering and electrical products in this emerging market,” said Tom Benson, president of Plymouth, Mich.-based Cequent Performance Products. “This acquisition allows us to leverage our full line of products in this rapidly growing market, as well as better support our global customers.”

Engetran is a market leader with hundreds of certified towing products that meet transportation regulations. Recent changes to regulations in Brazil enable all drivers to pull trailers, compared to the previous requirement of possessing a commercial driver’s license.

Cequent is a leading designer, manufacturer and marketer of a broad range of accessories for light trucks, sport utility vehicles, recreational vehicles, passenger cars and trailers of all types. Products include cargo management and rack systems, towing and hitch systems, and trailer and electrical brake systems. Brands include Bulldog, ROLA, Highland, The Pro’s Brand, Draw-Tite, Reese, Hidden Hitch, Fulton, Wesbar and Tekonsha.

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