Forest River Expecting an Open House Replay
Forest River Inc. President Pete Liegl indicates that his company, based on current registrations, is expecting to reach or exceed last year’s dealer count during what has become known as Elkhart County’s 4th Annual RV Open House.
Forest River conceived the whole Open House concept in 2009 as a morale-booster for U.S. and Canadian dealers during the depths of the global recession.
In fact, things are looking pretty good right now for Forest River’s own agenda for the Open House, which is slated for the week of Sept. 17-21. And, generally, when things are looking good for Forest River, they’re looking good in terms of traffic count for the rest of the manufacturers who set up shop that week at their home facilities or in temporary exhibits on Elkhart’s north side to socialize with out-of-town dealers and show them new model year units.
“It’s looking very good, better than last year for the same time period,” Liegl tells RVBUSINESS.com. “When all is said and done, it (attendance) should be about the same as we had last year. I think last year, we pushed 3,000 people through there. And, again, it’s a little misleading because that total might have included competitors and some suppliers.”
Best estimates for the total number of visitors expected in Elkhart and the area towns of Goshen, Bristol, Wakarusa and Nappanee for the Open House, are for about 4,000. But it’s always a rough estimate since the Open House never has had an organized registration or cohesive governing organization.
The biggest days for Open House Week are Sept. 18-19, and Forest River will be following a similar game plan as it did last year, meaning that the world’s No. 2 RV builder — a division of Berkshire Hathaway Inc. — will be serving dealers dinner and libations at its Dynamax facility on County Road 6.
“It’s probably not going to deviate much at all,” Liegl added. “All we are going to do is have a little gate control because we had a couple of entrances where people came in and were in the display before getting their name tags and registering. And so we want to have a little better control to know exactly who’s coming and who didn’t come. I guess, basically, we are going to duplicate last year, maybe make a few minor changes here and there, but insignificant. And we’re going to have the same number of units displayed, probably in the neighborhood of 500, and serve food and sell as many units as we can.”