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Forest River’s Shasta Unveils Retooled Lineup
Posted By RV Business On August 17, 2012 @ 3:07 pm In Breaking News | No Comments
Middlebury, Ind.-based Shasta RV, a division of Forest River Inc., announced the introduction of its completely redesigned lineup of products and newly assembled management and sales team.
“We’ve built an enthusiastic and highly qualified team, with long-standing dealer relationships,” said Shasta President Mark Lucas in a press release.
Todd Schmitz, formerly with Heartland RV’s Prowler division, is the product manager for Revere and Oasis while Kevin Combs, Dan Gill and Kris Lash handle sales for all of North America.
The Revere, a conventionally built, wood-and-aluminum trailer line and the current flagship for the company, has a new exterior look, higher-end interior decors, wide-track axles, under-mounted sinks, recessed stoves and rounded interior walls.
“We’ve not only stayed true to the features customers have come to expect, such as 7-foot interior heights and extra-deep slides, but also value added items not normally seen in this conservative price point,” said Schmitz.
In addition to travel trailers, Revere will also offer three fifth-wheel floorplans. “These fifth-wheels are a nice upgrade for customers who want extra amenities, increased storage and longer range towing, but don’t want to stray from this price point,” said Schmitz. Destination trailers are also new for this year, and include wide body construction, 8-foot interior heights, residential kitchens and fiberglass front caps all as standard equipment. Each of the three Revere segments is available with optional fiberglass exterior walls.
The “aggressively repositioned” Oasis is 8-foot wide and available in five floorplans. “Instead of playing games with packages, discounts and long lists of options, we’ve included everything you need as standard equipment, and eliminated any fluff in the pricing,” said Schmitz. “This is not just an LE or a Limited Edition trailer you can only buy once a year or in limited numbers, but rather has been designed and built from the ground up to be a show-stopper, sure to generate traffic and retail sales year round.”
Lucas added, “Success is great-looking, well-built product at an aggressive price. Other companies only focus on 30 or 40 units being produced each day. We will focus on each individual one and pay attention to the details. Volume will be the reward for our efforts, but not the primary focus.”
All Shasta products will be on display at this year’s America’s Greatest RV Show in Hershey, Pa., and the Elkhart County RV Open House, along with the RV Dealers International Convention/Expo in Las Vegas and the National RV Trade Show in Louisville, Ky. For more information call (574) 825-7178.
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