KOA Reports Labor Day Bookings Are Up 2.5%
Kampgrounds of America Inc. (KOA) reported that advanced reservations for the 2012 Labor Day Weekend holiday are running about 2.5% ahead of the same period in 2011 .
With just a week to go before the last major summer holiday of 2012, reservations at KOA’s 484 campgrounds in the United States and Canada are still rolling in at a pace well ahead of the same period last year, the Billings, Mont.-based company announced in a news release. KOA noted it is also running more than 2% ahead of 2011 year-to-date in the number of short-term camper nights in the system.
“Even with the unusual camping patterns caused by a July 4 holiday last month, we continue to have a very strong summer camping season,” said KOA President Pat Hittmeier. “Campers continue to show their love for our deluxe camping cabins, which were up nearly 17% in camper nights last week alone. Our campground owners continue to add deluxe cabins and other amenities to their inventories, and that is exactly what our campers are looking for.”
KOA’s advanced reservations for the rest of the summer are still running more than 5.5% ahead of the same period in 2011.
Meanwhile, KOA announced that the more than 350,000 members of Kampgrounds of America’s Value Kard Rewards program have the opportunity to camp for free on Sept. 15 at participating KOAs throughout North America.
KOA Value Kard Rewards members who stay as paying guests at a participating campground Sept. 14 will receive a free night of camping the following night.
“It’s our way of saying ‘thank you’ to these very special members of the KOA family,” said Lorne Armer, KOA vice president of brand development who oversees KOA’s Value Kard Rewards program. “We want them to have the chance to get in at least one more fun camping trip with their families before fall officially arrives.”
Nearly 400 KOA locations throughout North America are participating in this special offer to KOA Value Kard Rewards members. Although membership in KOA Value Kard Rewards is not required to stay at any KOA campground, the program does offer savings on camping, Kamping Points that can be used for future camping savings, as well as special offers from KOA partners.