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Newmar Holds ‘Comfort Drive Promo’ at FMCA
Posted By RVBusiness On August 31, 2012 @ 2:30 pm In Breaking News | No Comments
Nappanee, Ind.-based Newmar Corp. announced today that during the recently completed Family Motor Coach Association (FMCA) National Convention in Indianoplis, the company provide 72 attendees with test drives as part of its Comfort Drive Steering promotion.
According to a press release, participants were awarded $100 in free fuel once they completed a test drive and a survey.
“Comfort Drive Steering is an innovative feature that makes driving a Newmar diesel motorhome a much more comfortable and easy experience,” said Matt Miller, Newmar’s president. “Unlike a slideroom, however, Comfort Drive Steering can only be properly demonstrated during a thorough test drive. So we decided to allow our visitors to experience Comfort Drive Steering first hand at this event.”
The test drives conducted by Newmar personnel lasted about 40 minutes and covered roughly 23 miles. The course included secondary roads in addition to interstate roads conditions. Newmar made 80 test drive appointments available using four of its diesel motorhomes.
“I felt completely at ease driving the Dutch Star with Comfort Drive Steering,” commented Allen Polka from Comfort, Texas. “Driving the Newmar motorhome required me to place so much less pressure on the steering wheel to keep going straight or making a turn. It was like driving on auto pilot.”
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