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Non-Profit Proposes Marketing Colorado Parks

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August 1, 2012 by   Leave a Comment

Jeff Shoemaker assures residents that a proposed corporate sponsorship program for Colorado State Parks is not “going to be a NASCAR-ing or a billboard-ing of our state parks.”

“It’s not going to be Meineke Mufflers State Park of St. Vrain,” he said at a public meeting in Fort Collins, Colo., on Tuesday (July 31).

Instead, his nonprofit, the Foundation for Colorado State Parks, wants to partner with businesses and brands that meet the character and values of state parks and market them together in more subtle and tasteful ways to raise money for the 42 parks in the state, according to the Loveland Reporter-Herald.

For example:

• A health care or fitness business may sponsor an event in the park such as lessons in setting up tents or adventure races.

• A company could sponsor a beautiful viewing vista complete with a smart phone application to tell parks users what they are about to see.

• Local stores could sell the “official trail snack” of Colorado State Parks.

• A recycling company may pay for an ecological message wrapped around trash bins.

• A soundtrack of background music for park activities may be sold online.

Shoemaker believes the concept is unique, but has the potential for success.

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