Priority RV Network Adds 11 Dealer Sites in 2Q
The Recreational Dealer Cooperative Association, rebranded as the Priority RV Network, announced today (Aug. 7) it added 11 new dealer locations in the second quarter. According to a press release, the group also expects adding additional locations throughout the third quarter and fourth quarter.
The new Priority RV Network locations are: Brown’s RV in McBee, S.C.; Giant Recreation World in Winter Garden, Melbourne and Ormond Beach, Fla.; Holland Motorhomes in San Marcos, Calif.; Mid States RV in Byron, Ga.; Modern Trailer Sales in Anderson, Ind.; Southern RV Supercenter with locations in Bossier City and Lafayette, La., and Tyler, Texas; Veurinks’ RV in Grand Rapids, Mich.
“It’s an impressive list. And, we will be announcing more sign-ups in the coming weeks. We still have several markets left to fill and we’re looking for great dealers to join us,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston. “In 2011, for the first time since we founded the group in 1996, we refunded the $2500 annual membership fee back to each of our members and $1000 for attending the annual meeting. So, it cost our dealers nothing to receive up to a couple hundred thousands of dollars in upfront and back-end rebates. It’s one of many reasons dealers are wanting to join.”
According to Peay, the group now consists of 57 dealers with 97 locations nationwide. In return, the group obtains products such as retail financing, parts and accessories, finance and insurance, and other products in bulk purchases. Priority RV Network dealers estimate selling more than 35,000 new and used RVs and generate more than $1 billion dollars in sales in 2012.
“We have the possibility of generating more than $35 million dollars in upfront discounts and rebates available for dealers which is a lot of money to the bottom line. And, if we refund all the membership and annual meeting monies and they pay nothing, it would truly be the best investment they will make this year in the RV industry,” said Corey Ruzicka, executive director for the Priority RV Network.
For additional information contact Ruzicka at email@example.com.