SSI: All Canadian Towable Sectors Fall in June
Year-over-year Canadian retail sales of towable RVs declined 11.4% in June and edged down 0.4% for the first six months, according to the latest report from Statistical Surveys Inc. (SSI). The Grand Rapids. Mich.-based firm noted that the provinces of British Columbia and Ontario are incomplete for the month.
A sector-by-sector breakdown shows:
• Sales in the travel trailer sector were down 9.1% in June, while showing a 1.6% gain for the six months.
• Fifth-wheel sales declined 16.9% for the month and 1.7% year-to-date.
• Folding camping trailer registrations dropped 16.3% in June and 16.6% for the six months.
• Recreational park trailers declined 30.9% for the month and 18.8% year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through June with a 34.1% market share, followed by Forest River Inc. and Jayco Inc., both capturing a 17.4% share. Forest River’s Coachmen RV division was third at 5.4%
Thor was also the leader in travel trailer sales for the six months with a 33.4% market share. Jayco was No. 2 with an 18.9% share, followed by Forest River with a 16.3% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through June, capturing a 45.2% market share, with Forest River at No. 2 posting an 17.9% share followed by Jayco at 9.3%. Thor was also No. 1 in park model sales with a 43.8% share followed by Forest River (14.4%) and General Coach (13.1%).
Jayco led folding camping trailer sales for the six months with a 30.5% market share while Forest River posted a 30.3% share and Coachmen RV held an 17.5% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).