The National Association of RV Parks and Campgrounds (ARVC) has just completed a major overhaul of GoCampingAmerica.com to “help consumers easily find campgrounds and RV parks around their destinations,” according to a press release.
With its newly enhanced search function, consumers can now choose from over 90-plus campground features along with a location-based search. GoCampingAmerica.com also features photos, videos and online campground reviews by other consumers, allowing travelers to get a feel for campgrounds of interest before making reservations.
“Privately owned and operated campgrounds are more likely to offer park model cabins, yurts and other rental units to accommodate people who don’t have an RV and don’t want to sleep in a tent,” said Paul Bambei, president and CEO of ARVC. “We want people to know that there are other options out there and we’re making it easier to find them.”
Bambei added that while state and national parks are popular locations for camping, privately owned and operated campgrounds, RV parks and resorts usually offer more amenities and services, such as Wi-Fi and cable television service, as well as bigger campsites, swimming pools, game rooms and other recreation facilities. Many privately owned campgrounds also offer organized family activities and special events.
ARVC recently launched an Internet marketing campaign to promote GoCampingAmerica.com through the Frommer’s travel website as well as Travora, which operates travel information websites across the U.S. and overseas.
“We’re trying to raise the profile of GoCampingAmerica.com and let people know that there are literally thousands of campgrounds across the country that are eager for their business,” Bambei said.