August Boat Sales Stall, Show 2% YOY Growth
Recreational boat sales improved in August with increases among aluminum fishing and pontoon boats and smaller fiberglass outboards and declines among smaller fiberglass sterndrives, cruisers and yachts.
Soundings Trade Only reported that the industry’s growth lagged the pace it set earlier in the summer, but sales in the main powerboat segments gained 4.7% compared with August 2011 and industrywide sales rose 1.9%, according to figures compiled by Aarn Rosen, national sales manager at Statistical Surveys Inc.
“You’re past the backbone of the season and I’m sure the dealers are getting a little lean on stock, especially this year,” Rosen said. “Fortunately, you’re still seeing growth,” he added, encouraged by the trend as the typically lower-volume fourth quarter nears.
Through August, sales in the main segments, which consist of the two aluminum boat groups and five categories of fiberglass boats, are up 13.3%. Industrywide sales are 11.2% higher.