Best Parks in America (BPA) has announced the kickoff of its fall affiliation campaign and its 2013 marketing initiatives.
According to a news release, new marketing activities for 2013 include:
- Expanded Internet outreach programs to raise the visibility of Best Parks and connect RVers, campers and outdoor recreation consumers to the brand.
- A new Best Guests in America newsletter with promotional opportunities for affiliates to target their messages.
- An expanded Best Guest loyalty and rewards membership program.
“With over 70 affiliated parks now in the network, we expect to grow to 100 affiliates as we target expansion into key markets that are not now served by Best Parks affiliates,” David Gorin, Best Parks president and CEO. “As we gear up for 2013, Best Parks is inviting highly rated RV parks and campgrounds interested in standing out in their markets through hospitality and service excellence rather than promoting discounts to join this national network. Best Parks in America is the only group segmenting highly rated parks and targeting high value RVers and campers of all ages.”
He continued, “The Best Parks network has grown to include a diverse set of properties in highly targeted vacation destination areas. We have plans to continue to expand the number of affiliated parks and to rapidly grow consumer brand awareness of Best Parks in America and the unique and complimentary Best Guests in America camping club during 2013.”
“There’s nothing more important to Best Parks in 2013 then to expand consumer awareness and membership in Best Guests in America, “ said Deb Kohls, BPA vice president. “Best Parks offer the finest RVing and camping and once RVers and campers get a taste of the Best Parks experience, they’ll be hooked.”
About Best Parks in America
Best Parks in America is the leading national network of premium-level outdoor hospitality properties representing the finest RV resorts and campgrounds in the US. Its mission is to organize and promote an exclusive group of independent outdoor resorts, including destination campgrounds, luxury RV parks, romantic cabins and expansive self-contained RV resorts.
Established in 2003 by forward-thinking leaders in the outdoor hospitality industry, it started with 21 initial members. Today, the current affiliated Best Parks in America are independent and unique and all are committed to delivering rich, authentic experiences their guests have come to expect in their vacation experience. To be welcomed into the Best Parks family of outdoor destination resorts, each property must adhere to strict quality standards and be committed to offering the best in hospitality services.