‘Caravan Salon’ Reports Successful ’12 Edition
Organizers reported strong attendance for the recently completed Caravan Salon Düsseldorf 2012, confirming “the high level of interest in RVs and mobile homes,” according to a press release. The international event was held Aug. 25 to Sept. 2 at the fairgrounds in Düsseldorf, Germany.
“With 164,900 visitors, Caravan Salon has fully met our expectations. We have achieved our targets and are happy with the results. We are especially pleased that so many knowledgeable visitors have come to Düsseldorf, thus ensuring high quality discussions,” said Joachim Schäfer, managing director of Messe Düsseldorf.
Schäfer noted that the participation of visitors from abroad, despite the current market situation in Europe, included 24,000 international attendees from 38 countries. Visitors came from as far away as Australia, Brazil and Japan to get a first impression of the 2013 vehicle generation.
“Sixty-four percent of our visitors use Caravan Salon to get information on innovations and trends,” added Schäfer. The exhibition center’s Caravan Park registered 25,000 vehicles for overnight stays.
“Interest in caravanning continues to be high,” said Klaus Förtsch, president of the German Caravanning Industry Association (CIVD). “However, we noted a decrease in visitor attendance compared to 2011 and that our business deals fall slightly short of expectations. But the innovations presented at the exhibition have been received very well.”
According to Förtsch, the panel van segment and the entry-level segment of semi-integrated motorhomes continued to develop positively. In the towable sector, the focus shifted to smaller, compact vehicles due to their high level of comfort and equipment.
The majority of the exhibitors at Caravan Salon Düsseldorf 2012 were pleased with their participation. “This exhibition has clearly exceeded our expectations. The feedback is excellent, which in turn impacted our sales figures very favorably,” said Giovanni Marcon, CEO of Knaus Tabbert GmbH.
Manufacturers also gave the show a positive rating. Jörg Reithmeier, CEO of the Hymer brand, said that his company has fully achieved its targets, noting, “Visitors and customers feel a need for comprehensive and competent advice. We noted that the quality of our discussions increased yet again. But is it not only this interest – we are also very happy about our sales figures which even exceed the level of last year.”
Caravan Salon was also a success for the suppliers. “We can say that Caravan Salon continues to be the showcase of emotions and it has impressively underlined its high significance for the industry,” stated Joachim Kinscher, executive vice president of the Dometic Group. He added that the market in Germany continues to be in an excellent position.
Next year’s Caravan Salon Düsseldorf will be held in Düsseldorf, Germany from Aug. 30 (trade visitor and media day) to Sept. 8.