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CrossRoads Names Wylie to Direct Cruiser Line
Posted By RVBusiness On September 13, 2012 @ 3:18 pm In Breaking News | No Comments
Topeka, Ind.-based towable builder CrossRoads RV has named Tom Wylie to serve as product manager for the company’s Cruiser division. According to a news release, Wylie has extensive industry experience with a strong focus on residential manufactured housing.
“Getting Tom Wylie on board was crucial to the changes we envisioned for the Cruiser product line,” said Matt Thompson, general manager for the Thor Industries Inc. subsidiary. “Given Tom’s experience building brands and great eye for product design, in addition to his heart-felt desire to “be the best” in every area, Tom is exactly what CrossRoads RV and our Cruiser division needs.”
Previously, Wylie had been part of the sales management team at CrossRoads RV as the product manager for the Hampton destination trailer line. The Cruiser sales support staff and regional sales managers will remain unchanged.
“We are creating a whole new breed of Cruiser with an enhanced owner experience in mind,” noted Wylie. “The Cruiser brand is known throughout the RV industry for its strong construction and solid performance. We also have exceptional dealer relationships. That is a solid base for a great product to grow into extraordinary.”
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