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CrossRoads RV Initiating ‘Dealer Support Crew’

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September 14, 2012 by   Leave a Comment

CrossRoads RV announced the launch of the new Dealer Support Crew (DSC), designed to “enhance the relationship between CrossRoads and its dealers,” according to a press release.

“The goal is more ‘touches’ with CrossRoads dealers – and not just from the typical industry sales perspective,” said Don Emahiser, president of the Topeka, Ind.-based Thor Industries Inc. subsidiary.

The DSC team will be visiting with dealers at their locations to assist with “all aspects of business between the dealer and CrossRoads,” including customer service, parts support, product training and delivery follow-up. All current CrossRoads’ departments such as sales, customer service and accounting, will remain unchanged.

“We feel the best way to understand our dealers is to work with them and see things from their point of view,” said Emahiser. “The DSC team is a way to close that information gap and find new ways to strengthen our dealer relationships.

“There are areas for improvement, like the delivery process. We would like the DSC to work with our dealers in launching a new delivery initiative focusing on making the delivery process of a CrossRoads brand the most exciting part of buying a new RV.”

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