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Go RVing Kicks Off Fall Tailgating Partnership
Posted By RV Business On September 5, 2012 @ 12:36 pm In Breaking News | No Comments
New partnerships with the NFL Network and CBS Sports will bring the Go RVing message into the living rooms of millions of NFL and college football fans this football season with both popular networks focusing on how RV tailgating is an integral part of football tradition that enhances the gameday experience, according to a news release.
The NFL Network will air Go RVing ads from September through December. The network will also produce a custom 30-second vignette that is expected to reach 68 million households, highlighting the diversity of tailgating at NFL football games.
During the network’s televised games the first week of the season, camera crews will capture RV tailgating footage prior to the game. The vignette will begin airing in late September through October during Game Day Morning on Sundays, 9 a.m. – 1 p.m. EST, and will also air adjacent to Go RVing brand spots.
Go RVing television commercials will be seen on CBS Sports college football coverage through December. In addition, CBS Sports’ Go RVing Football Series includes a pair of custom elements designed to bring Go RVing into 45 million households. The first half of SEC football games will feature an animated RV driving on screen to deliver three trivia facts about the college, stadium or tailgate experience for each week’s matchup.
CBS will also produce custom vignettes from footage filmed at SEC football games where RV tailgating is revered. These six 60-second to 90-second vignettes, titled the College Football Tailgating Tradition Series, will air during Inside College Football or SEC Studio Show throughout the season. They will celebrate the legions of faithful fans who follow their college teams, often turning stadium lots into impromptu RV towns for days preceding the game.
“America recognizes that tailgating has become one of our favorite pre-game traditions, and our partnerships with NFL Network and CBS Sports will show football fans how to take their tailgate gathering to the next level with an RV,” said James Ashurst, RVIA’s vice president of advertising and public relations. “The segments focus not only on the typical parking lot cooking, but also on how an RV’s amenities like outdoor entertainment centers, and homelike comforts including your own bathroom, can add a whole new dimension to the tailgating experience.”
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