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Heartland Launches Fairfield Destination Trailer
Posted By RVBusiness On September 12, 2012 @ 8:02 am In Breaking News | No Comments
Responding to dealer input and growing consumer demand, Heartland Recreational Vehicles LLC announced the launch of its all-new Fairfield destination trailer during the Sept. 18-21 Elkhart County RV Open House.
“Our team is very excited for the Fairfield launch,” said General Manager Nick Eppert. “This new product will combine the floorplans, features and price points that dealers have been asking for.”
Chris Hermon, president of the Elkhart, Ind.-based builder, noted, “Many of our dealers have urged Heartland to become a strong player in the destination trailer business. Nick and his product team have focused on making Fairfield the ultimate destination trailer. We are thrilled with the results and are anticipating a successful debut at the Open House.”
Initially, the Fairfield will be available in seven 40-plus-foot floorplans, all featuring wide-body construction and a standard atrium design fiberglass cap. Units will also be equipped with double and triple sliderooms.
Heartland stressed a residential feel and functionality in Fairfield’s interior décor, set off by upscale cabinetry, upholsteries and accents. The kitchen area is appointed with a free standing range, 18-cubic-foot residential refrigerator and a residential microwave.
“Price points will be key with the Fairfield,” Eppert said. “A host of available options will allow dealers to order Fairfield destination trailers to fit their markets’ needs.”
Heartland will be showing product at the Open House as part of parent Thor Industries Inc.’s massive display area at the RV/MH Hall of Fame. For more information on the Fairfield destination trailer contact Eppert at (574) 266-8726 or firstname.lastname@example.org.
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