Heartland Rolling Out ‘Elite Edition’ Wilderness
Marking a successful first year in the growing lightweight laminated market, Heartland Recreational Vehicles LLC introduced a new bunkhouse floorplan in its Wilderness travel trailer brand along with an eye-catching Elite Edition exterior package that creates the look of a full-body painted coach.
According to a press release, the Elkhart, Ind.-based builder will officially debut the latest additions to its 2013 Wilderness line as part of the Sept. 18-21 Elkhart County RV Open House Week.
“Heartland was determined to hit a certain price point with the Elite package,” said Heartland President Chris Hermon. “This package has only been offered at price points thousands of dollars more than the Wilderness. Our dealer body will be thrilled not only with the aggressive pricing, but also the weight of the new Wilderness.”
Mike Creech, general manager, reported the all-aluminum Wilderness had successfully gained market share over the past year as consumers, and dealers, recognized the brand as a “true value piece” in the high-volume trailer segment.
“When Heartland brought the Wilderness to market at last year’s Open House, there were three things that really set it apart,” Creech said. “Like all Heartland products, the line was aggressively priced. We also knew that the top-selling units were extremely lightweight, so our design team did a great job of cutting weight without sacrificing quality. But I think the feature that really grabbed people was the 7-foot crowned interior ceiling height. That has been a game-changer.”
The Elite Edition adds a finished look to the exterior, featuring all-tan fiberglass walls, accented by new graphics and “black trimmings,” according to Creech. He added, “It’s pretty dramatic. We’ll be showcasing the Elite package at the Open House, and are anticipating very strong dealer response.”
With the debut of the “mainstream bunkhouse” model, the Wilderness line sports 12 floorplans, ranging in lengths of 21 to 35 feet with dry weights running from 4,000 to 6,500 pounds. “One of the set-apart features with the new bunkhouse model is that it has a deep, 36-inch slideout that really opens up the floorplan,” Creech said.
Other amenities across the entire line include upgraded interior décors, vinyl flooring and accent wallboards in the bedroom and slideroom areas. “Instead of just being plain, the wallboards are a richer, darker color,” Creech said. “It really adds a residential touch.”
MSRPs for the Wilderness line range from $19,000 to $28,000.
Heartland will be showing product at the Open House as part of Thor Industries Inc.’s massive display area at the RV/MH Hall of Fame. For additional information on the Wilderness contact Creech at (574) 210-1976 or firstname.lastname@example.org.