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Heartland RV’s Cyclone Wraps Up Market Share
Posted By RVBusiness On September 13, 2012 @ 12:23 pm In Breaking News | No Comments
Heartland Recreational Vehicles LLC’s Cyclone brand has cemented its standing as the industry’s top-selling fifth-wheel toy hauler in the fast-growing product segment, representing the market share leader for the past two years.
According to data from Statistical Surveys Inc., Cyclone earned the No. 7 spot for overall fifth-wheel sales through June and was the only toy hauler brand to crack the Top 10. Chris Hermon, president of the Elkhart, Ind.-based builder, attributed Cyclone’s success to consistently developing industry-first features combined with sharp pricing and intelligently designed floorplans.
“The toy hauler segment continues to evolve and caters to one of the industry’s most diverse consumer demographics,” Hermon said in a press release. “Dealers recognize that the Cyclone team is committed to staying ahead of the curve, providing variety, quality and innovation while ensuring value by hitting price points below the competition.”
To keep pace with rising demand, Heartland has continued to increase production capacity for the Cyclone brand. “Over the past two years we have been moving into a massive facility on the Heartland campus, but we have already outgrown it,” said General Manager AJ Jones. “Currently Heartland is actively adding on to our facility to help increase capacity.”
Jones added, “Two things have really driven Cyclone sales – a dedicated team that works hard to ensure we build the best product along with a top-notch dealer base.”
Jones reported that Cyclone will be rolling out several exclusive features along with five new floorplans during next week’s Elkhart County RV Open House.
“We are looking for tremendous dealer response at the Open House,” Jone said. “They will be seeing a lot of new features that nobody else in the industry is offering.”
Heartland will be showing product at the Open House as part of parent Thor Industries Inc.’s massive display area at the RV/MH Hall of Fame. For more information on the Cyclone toy hauler contact Jones at (574) 855-0688 or AJ.Jones@heartlandrvs.com.
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