Heartland Recreational Vehicle LLC’s entry-level Prowler travel trailer posted significant market share gains for the first half of the year, positioning the brand for further penetration in one of the industry’s highest growth sectors.
General Manager Ryan Brady reported that Prowler posted a 635% gain in unit sales through June and a 565% jump in overall market share, according to the latest report from Statistical Surveys Inc.
“We have been fortunate to partner with an incredible dealer body,” Brady stated in a press release. “Over the last 12 months we have signed tier one dealers across North America that have done a tremendous job with the brand. We are confident that our dealer’s initial success will translate into even stronger results going forward.”
Chris Hermon, president of Elkhart, Ind.-based Heartland, noted, “We asked our stick-and-tin groups to focus their efforts on owning the sweet spot of the entry-level price point. Heartland has really separated Prowler from the competition by offering the right floorplans with an excellent look combined with aggressive price points. Dealers are going to be really excited with what they see.”
Building on the momentum through the first six months, Heartland will be rolling out several new floorplans and feature upgrades in the Prowler line as part of the Sept. 18-21 Elkhart County RV Open House. “The Prowler line will feature a new graphics package that is set off by metallic silver coloring on the front and back,” Brady said. “It’s a dramatic look that we think will be a hit with our dealers. The interiors have been dressed up with two new decors, new Beauflor, all-new cabinetry, and an extra large kitchen skylight.”
Prowler will also be showing new editions in its fifth-wheel lineup along with the introduction of a destination trailer. Hermon noted, “Just like the travel trailer, the Prowler fifth-wheel has made huge strides by offering several set-apart features as standard. With laminated sidewalls and fiberglass caps, the Prowler is priced thousands of dollars below the competition in a very competitive segment of the market.” The new Prowler wide-body destination trailer will debut with four floorplans with more planned for the fall.
Heartland will be showing product at the Open House as part of parent Thor Industries Inc.’s massive display area at the RV/MH Hall of Fame. For additional information on the Prowler contact Brady at (574) 266-6356 or Ryan.Brady@heartlandrvs.com.